Spin is everywhere today. It is the selective distribution of specific details from a particular viewpoint. Its aim is to influence others to adopt an opinion without any serious intellectual consideration. Originally “spin” was mainly used for those with an image to protect, those caught in embarrassing, integrity busting situations. The art of putting the best possible face on a bad situation. “Political” spin began as most important for those individuals in the highest political positions. Traditional public relations may sometimes rely on a “creative presentation” of the facts. Spin however implies disingenuous, deceptive and/or highly manipulative tactics in doing so.
Here’s a classic account by Harry Reid’s staff, to spin the above history, as an example: “Remus Reid was a famous cowboy in the Montana Territory. His business empire grew to include acquisition of valuable equestrian assets and intimate dealings with the Montana railroad.
Beginning in 1883, he devoted several years of his life to government service, finally taking leave to resume his dealings with the railroad. In 1887, he was a key player in a vital investigation run by the renowned Pinkerton Detective Agency.
In 1889, Remus passed away during an important civic function held in his honor when the platform upon which he was standing collapsed.”